It seems that what emerged as sound email principles and etiquette apply just as well to email marketing . But its not just email marketing … it’s effective email marketing . Where previously formal letters and faxes used to be the way to communicate with clients and potential customers, the shift to the ’softcopy’ world of the Web has meant that this same type of communication would have to happen in a format pertinent to this new venue. Email and email marketing asserted itse