The golden question: is email marketing still effective? Are droves of prospective customers (both opt-in and solicited) reading your emails at a high rate and at high speeds? Well, this depends on what type of email you send. First, take a look at where email marketing is headed. It is a billion dollar a year industry, with about 65% companies of all types using 5-10% of their budget on email campaigns. Marketing with email is expected to yield more than 7 billion dollars this year. C