How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic! Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are lots of definitions though – CPM, CPC, CPA, CPL, CPD and a lot of more. CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown. CPC is clicks,

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